Business, wealth and investment advisory for professionals building what's next.
Own Your Work. And your time.
Own Your Work.
And your time.
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Strategic consulting and advisory services for small to mid-sized businesses and investment organizations.
Business Strategy Consulting
Employee Retirement Plan Advisory
Investment Company Strategy Reviews
Portfolio Reviews for Asset Owners (public, private & nonprofit)
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Customized, goal-focused, long-term investment portfolios and holistic asset allocation.
Public Market Strategies (ETFs, stocks & bonds)
Growth, Income & Capital Preservation
Private Investments (small business & private equity)
Real Estate (primary residence, properties & mortgages)
Tax Considerations & Strategies
Cryptocurrency Caveats
Interest Rates & Market Risk Discussions
Get a Managed Account.*
*Fiduciary investment management services are offered through wholly-owned RIA, Herrick Lake Investments.
Clients may select Charles Schwab or Interactive Brokers to custody their managed accounts.
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Independent, fiduciary financial advice for professionals building what's next.*
Retirement & Tax Planning (IRAs, 401(k)s, capital gains)
Cash Flow & Income Strategies
Estate Planning & Beneficiary Guidance
Mortgage & Debt Considerations
Health Insurance Planning
Social Security Strategies
Time & Health (family, work, hobbies & causes)
*Fiduciary private wealth services are offered through wholly-owned RIA, Herrick Lake Investments.
Hi. I’m Mark Hines.
I am an institutional investor turned niche founder.
I previously oversaw multibillion-dollar investment portfolios for a pension fund and a large bank in Chicago.
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I am a graduate of the University of Illinois at Urbana-Champaign (BS, Finance), the University of Chicago Booth School of Business (MBA), and hold the Series 65 (Investment Advisor Law Exam) designation. I have worked in the financial services industry for over 25 years.
In 2015, I left Corporate America to start my own one-person business.
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Initially, I built an independent investment research service—then expanded into consulting for wealth management firms—and finally launched my own registered investment advisor (RIA) firm in 2021.
My RIA, Herrick Lake Investments, is a fiduciary firm, based in Naperville, Illinois, and with clients across the US.
Having worked inside the corporate and financial systems, I understand where they add value and where they outright fail people.
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My unique combination of institutional investing and wealth management—combined with my independent fiduciary approach—allows me to deliver uncommon value to professionals navigating industry and life challenges as they build what’s next.
For example, too much of the legacy financial system is built around inappropriate and expensive products, conflicted commissions, and outdated complexity.
My solutions are designed to guide you through informed decision-making—so you can own your work and your time—on your own terms.
On Your Own Terms:
Memos for professionals building what’s next.
Featured Memos:
Own Your Work—And Your Time.
“Don't let the noise of others' opinions drown out your own inner voice.”
— Steve Jobs
“What really is great is if you can do what you want to do in life and associate with the people you want to associate with in life.”
— Warren Buffett
“We worked at everything till we found the ideal employers: ourselves.”
— Warren Buffett speaking with Charlie Munger
Stock & Bond Performance:
5-Day (Black) & YTD (Cream).
Recent Memos: